The colors weren't popping as dramatically as they had expected.
Heat officials felt something wasn't quite right.
Having the gradient flow across the jersey also distinguished Miami's uniform from the Utah Jazz's orange-and-red city edition, featuring a gradient scheme that ripples up and down in wide, rigid stripes. The Heat would look like a pink army running one way, and then morph into a light blue brigade turning and jogging to the opposite end.
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They liked the idea that fans along the sidelines and watching on TV would see different colors as the Heat changed sides of the floor during live play. Their first stab featured white lettering and piping: They took the color gradation motif and made it the centerpiece of the uniform - with the top and shorts rippling from pink on the right to blue on the left.
"We wanted to say goodbye in a really bold way." "It didn't go far enough," McCullough said. They designed a white version with pink trim down one side and light blue down the other, and a "Miami" wordmark on the front in which the shade outlining the letters transitioned in gradations from pink to blue: They wanted something that combined the colors and other elements from all four prior jerseys. The Heat team and Nike's designers began brainstorming a fifth "Vice" jersey that would send the line out in style. The Heat originally came to Nike with the "Vice" idea, and politely turned away Nike's alternatives, which included a jersey featuring a palm tree, team officials told ESPN in late 2018. The 2018 meeting was not the first time Miami's creative team asserted control over the jersey design process. Since revealing the first "Vice" uniform in 2017, the Heat have sold more than 120,000 "Vice" jerseys from their team store and website - generating five times more revenue than equivalent sales from the team's three championship seasons combined, team officials said. "We have to send this off right," Jennifer Alvarez, the team's vice president for creative and digital marketing, remembers telling her colleagues in attendance - Michael McCullough, the team's executive vice president and chief marketing officer and Manuel Fabian, its art director. They decided right then to change the topic of their meeting with Nike. The visiting Heat officials thought they looked even better in person. Hanging on a sales rack in the meeting room was the final version of the light blue "ViceWave" alternates the Heat were set to debut in 2019. After white, black, pink and light blue versions, it would be time for something new. In the fall of 2018, three Miami Heat officials gathered at Nike's headquarters in Portland, Oregon, to discuss the Heat's city edition uniforms for the 2020-21 season - intended then as the season the Heat would move away from its popular "Vice" alternates. Why the Miami Heat are going even further with their stunning new 'Vice' uniforms
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